R C I Agripreneur

About RCI

The Responsible Crop Initiative or Jimmedar Kheti is a quality standard for agriculture practice that helps farmers increase yield and productivity in a manner where they adhere to the Good Agriculture Practices (GAP), reduce environmental problems like overuse of chemicals, and behave in a socially responsible way to eliminate problems of wage discrimination and child labour. The guidelines established for RCI have been tried and tested for years. In addition to that, the guidelines and the package of practices are altered slightly depending on the local conditions and overall environment. A team of agronomists, social and environmental experts carefully designs package of practice and is available for any technical support to the Agripreneur at any time.

Model Overview

The RCI Agripreneur franchise model is envisioned as a way of extending maximum support to a large base of famers, helping them to exercise the best package of practices in a socially and environmentally responsible way. RCI, or the responsible crop initiative has been practiced by ASA for over 4 years in various parts of Madhya Pradesh, Bihar, Jharkhand, and Chhatisgarh. The RCI Agripreneur Model looks to develop a franchise system for RCI extension, established with the efforts of the entrepreneur and his five-member team who will be working with a unit of 3000 farmers, for handholding support for undertaking the guidelines of RCI.

Impact of the Initiative

A novel and innovative initiative like the RCI Agripreneur is projected to have far-reaching impacts. Crops being produced with the guideline of RCI will be given an RCI certification stamp after evaluation and complete confirmation by an external third party evaluator. The benefits of the system are three-fold:

Benefits to the Farmer
Benefits to the Consumer
Benefits to the Agripreneur

• Higher productivity

• Reducing excessive chemical use with bio-resources and fewer chemical to reduce costs

• Improving soil quality

• Better prices for produce

• Improving communal harmony and health of farmer families

• Having access to food which has been grown with lesser chemicals, in an environmentally responsible manner, and does not partake in exploitation of any kind

• Responsible work opportunity and skill development for rural youth at local level

• Financial incentive upon passing evaluation

• Developing network with farmers and Farmer Producer Organisations to carry out other activities

The Agripreneur pilot is being done with 15,000 farmers with 5 Agripreneurs who have taken up the challenge.

Glipmses of Activities:

Training at Bhopal and Exposure visit to CIAE, Nabibagh:

First batch of Agripreneurs




The marketing opportunities for the RCI crops are also being explored.
Further update of the progress shall be posted nearly by October,2016.